“Next-Generation Marketing” 

2010 CONFERENCE AGENDA   

WHYY Dorrance Hamilton Public Media Commons
150 North 6^th Street, Philadelphia, PA 
Directions

Tuesday – November 9, 2010   

8:45 – 9:30                Registration  

9:30 – 9:40                Conference Welcome

9:40 - 9:45              WHYY Welcome

9:45 – 10:30              Overview and Participant Introductions 

10:30 – 10:45            Break   

10:45 – 12:00            Case Study – The YouTube Primary 
                                    
                                   Case Study Discussion- Professor John A. Deighton
                                   Harold M. Brierley Professor of Business Administration
                                   Harvard Graduate School of Business Administration 

12:00 – 1:00               Lunch/Networking       

1:00 – 1:10                 Afternoon Agenda 

1:10 – 2:15                 Case Study Vignettes - Professor John A. Deighton 

2:15 – 2:30                 Break 

2:30 – 3:15                 Keynote Speaker – Steve Ennen, Wharton Interactive Media Initiative 

3:15 – 3:30                 Special Guest - Thoai Nguyen, Executive Director, Southeast Asian Mutual

                                   Assistance Associations Coalition (SEAMAAC)

                                   Our Stories, Our Health: A Behind-the-Scenes Look  

 

3:30 – 3:45                 Wrap Up and Close

3:45 – 4:45                 Refreshments