RESOURCE ROUNDTABLE - KFC IN CHINA: THE SECRET RECIPE FOR SUCCESS
Join us for a Resource Roundtable....
KFC in China: The Secret Recipe for Success, Mr. Warren Liu will share his compelling case study.
Date: June 11,2009
Time: 6:00pm - 8:00pm
Place: Radnor Corp Center
100 Matsonford Road, Suite: 304
Radnor,PA 19087
Resource Roundtable KFC in China:
The Secret Recipe for Success
Click here to Register !!!
At the end of 1986, China was not even on Kentucky Fried Chicken’s (KFC’s) map. By the end of 2008, China was contributing one-third of Yum Brands' - its corporate parent - worldwide revenue and profits. If recent trend continues, China will be contributing the majority of Yum Brands' corporate revenue and earnings by the year 2015. When and if that happens, it will be the first time ever for a US-based multinational company to derive the bulk of its worldwide revenue and earnings from a country market outside the US. What was KFC’s secret recipe for its success in China? To learn about this company’s competitive differentiators and how they jelled in support of a coherent business strategy, please plan on attending this upcoming event.
Former Vice President of business development and a member of Tricon Restaurants’ Executive Committee, Mr. Warren Liu was integral to KFC’s stunning success in China. Mr. Liu was also formerly Senior Vice President & General Manager, Greater China of MasterCard International. Mr. Liu is a graduate of the City College of New York (BS, Mathematics), University of Wisconsin – Madison (MS, Business Statistics) and the Harvard Business School (MBA, General Management).
Our discussion will be held at the 3 Radnor Corp Center, Suite 304, 100 Matsonford Road, Radnor, PA 19087 from 6-8PM on Thursday, June 11, 2009. Networking and refreshments will be from 6:00 to 6:30 PM with our program beginning promptly at 6:30 PM. Joining us at this event will be local alumni from other top business schools and undergraduate institutions. The cost of this event is $20 for HBSCP Basic and PBC members and their guests. It is free to Patrons and Sponsor members as well as one Sponsor's guest. Non-HBS alumni are welcome to attend for $20 as well. Online sign-up is encouraged on the HBSCP website at http://www.hbsphilly.com/. If you have questions or would like more information, please contact Jun Huangpu at jhuangpu@yahoo.com or Michael Wong at mwong@mba1990.hbs.edu.
Click here to Register !!!
 Resource Roundtable
Thursday, June 11th, 2009
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