Non-Profit Leader - HBSCP Social Enterprise Initiative Conference 11/9/10
REGISTRATION PAYMENT PAGE
You may pay the $100 registration fee either by check or credit card.
- If you wish to pay by check, please indicate on the check the name of the attendee and the organization and make the check payable to "HBS Club of Philadelphia". The check should be mailed to:
HBS Club of Philadelphia
1231 Highland Ave
Fort Washington PA 19034
- If you wish to pay by credit card, you can do so via the following two-step process:
STEP 1: Click on this link and register on the HBSCP site. A new webpage will open. Use the sign-in link at the bottom of the page labeled for non-alumni.
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- Users that have already registered on the site can skip to Step 2 below provided they remember the user name and password they created previously. For all newly created accounts, an email will be sent to the email address provided and will contain a temporary password for you to use. Once you receive the email, come back to this page and proceed with step 2 below.
STEP 2: Click on this link to charge your registration fee. You will be required to sign in using the username and password created above.
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The HBS Club of Philadelphia's Social Enterprise Committee 7th annual conference for local nonprofit leaders will be held on Tuesday, November 9th at the at the new WHYY Dorrance H. Hamilton Public Media Commons located at 150 N. 6th Street, Philadelphia.
As Facebook explodes with a myriad of new Social Action Apps and YouTube continues to be the go-to place for NPO video posting, it's important for organizations like yours to be "Linked In" and "Twittered" about! That's why our 2010 HBS Conference on "Next Generation Marketing" is a learning experience you cannot afford to pass up!
HBS Professor of Business Administration John A. Deighton will lead off the day with a case study that explores how consumer behavior and social marketing get integrated into the marketing mix. Mid-afternoon following the case study discussion and lunch, our Keynote Speaker, Steve Ennen, Managing Director of the Wharton Interactive Media Initiative, will discuss how to implement successful digital, social media and networking strategies. We will end the day with a wine and cheese reception.
Each year, the HBS Club of Philadelphia invites its members to confidentially nominate nonprofit leaders who they believe will best make a difference in driving their organizations to new levels in reach, revenue and mission. Congratulations on being such a deserving nominee and it is our hope you will accept our invitation to attend this special HBS one-day leadership development conference.
BIOGRAPHIES
John A. Deighton
Harold M. Brierley Professor of Business Administration
Professor John Deighton is the Harold M. Brierley Professor of Business Administration at Harvard Business School. He is an authority on consumer behavior and marketing, including particularly direct and digital marketing. He is editor of the Journal of Consumer Research, a leading outlet for scholarly research on consumer behavior, and was the founding co-editor of the Journal of Interactive Marketing, which reports academic research on marketing and the Internet. He initiated and leads the HBS executive education program titled Taking Marketing Digital. He has served as course head of the first year MBA course in Marketing, and elective MBA courses in Business Marketing, Consumer Marketing Interactive Marketing, and Digital Marketing Strategy. He is a Trustee of the Marketing Science Institute, a board member of the Direct Marketing Education Foundation, and a Director of the Berkman Center for Internet and Society at Harvard University. He received the Greenhill Award for outstanding service to HBS, where has been on the faculty since 1994.
He has written cases on the use of social media in the Obama/Clinton primary campaign, on Dove's "Real Beauty" digital marketing initiative, on management styles and practices that accommodate to the shift in the music industry from physical to digital product, on database marketing in Hilton Hotels' frequent guest program, on the birth of CVS.com, the history of Snapple, marketing practices in the French wine industry focused on Chateau Margaux, business marketing at Siebel Systems, the marketing methods of the novelist James Patterson, and the founding of USA Today Online. Most recently he has authored a series of cases on the processes by which viral videos are propagated on the Web.
He has published extensively on digital and database marketing tools and their transformative effect on business. Some of his Harvard Business Review articles on this topic include 'The Future of Interactive Marketing,' and 'Manage Marketing by the Customer Equity Test.' His academic research on marketing management and consumer behavior is published in the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, Organizational Behavior and Human Decision Processes, and other scholarly journals. His research has received a number of commendations, including the "best article" award of the American Marketing Association for an article in the Journal of Marketing, and he was named "outstanding educator" by the Direct Marketing Education Foundation. He has been a visiting scholar at the University of Tokyo, Duke University's Fuqua School of Business, and the Judge School of Business at Cambridge University.
Prior to joining the Harvard Business School he was on the faculties of the University of Chicago, where he received the Hillel J. Einhorn award for excellence in teaching, and the Amos Tuck School, Dartmouth College. His Ph.D. is in marketing from the Wharton School, University of Pennsylvania. He has an undergraduate chemical engineering degree from the University of Natal and an MBA from the University of Cape Town. His applied research includes consulting with a number of U.S and international corporations.
Steve Ennen
Managing Director, Wharton Interactive Media Initiative
Steve Ennen is an award-winning media professional pioneering online strategies for more than 15 years. Ennen is former VP, Digital Business Strategies at American Business Media where, for more than three years, he advised dozens of media and marketing companies on digital transformation, video and mobile messaging, social networks and development of digital revenue strategies. Recently, he served as a consultant and business development executive for Neighborhood America, an award-winning technology company specializing in enterprise social networks. He has worked with the U.S. State Department to educate foreign publishers on digital media, is an instructor of media strategy at New York University, and has been a guest instructor at Medill, Northwestern University.
A former publisher and editor, Ennen launched several award winning printed and digital media products in U.S. and global markets and his essays and journalism has been published in scores of international publications. He speaks around the globe on digital transformation strategies.
Ennen has an MA degree from DePaul University, Chicago; BA degrees in English and Political Science from William Jewell College, Liberty, Mo., and has completed executive education at Northwestern University's Medill/Kellogg Schools and M.I.T.
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